SIKI launches with live-stream royalties and support from Les Garland and Trevor Daniel

SIKI says its new music and live-streaming platform will count songs played on live streams as real streams and pay artists and curators in real time. The launch includes partnerships with MTV and VH1 co-founder Les Garland and multi-platinum artist Trevor Daniel, aiming to reshape how music is discovered and monetized online.

Why it matters: - SIKI is positioning live-stream music as a paid, licensable use instead of an uncompensated background feature. - The model could give artists and curators a new revenue stream when music is played in live broadcasts. - The platform is targeting fans, creators, investors and artists who want a more direct link between live performance and earnings.

What happened: - SIKI announced its official launch on November 4, 2026, in Las Vegas. - The company launched alongside partnerships with MTV and VH1 co-founder Les Garland and multi-platinum artist and songwriter Trevor Daniel. - SIKI said music played on its live streams counts as real streams, is licensed and pays out in real time. - The platform says artists earn and curators get credit when tracks are played live.

The details: - On other live platforms, playing music can lead to streams being muted or taken down, with artists receiving no payout. - SIKI says every track played live on the platform is counted and paid in real time. - Les Garland said he saw a unique approach for music artists and fans in early meetings with Christopher Moraites and Gianni Cures. - Garland said he felt the same kind of potential he once saw with MTV and The Box Music Network. - Christopher Moraites, SIKI founder and CEO, said the company wants creatives to benefit from technology rather than be neglected or replaced by it. - Nick Gangi, SIKI co-founder and COO, said building the company has been about conviction, timing and a shared vision. - Gianni Cures, SIKI co-founder, said the platform is entering a new era where artists and creators can change the music industry through live streaming and content creation. - Trevor Daniel said independent artists can use the platform to build community with fans instead of relying only on a feed. - Trevor Daniel described SIKI as different from other music platforms and said no one else is doing this for music right now. - SIKI said Trevor Daniel joins a growing roster of major and independent recording artists, DJs and creators active on or partnering with the platform. - Recent artist partner RMR joined that roster.

Between the lines: - SIKI is trying to merge music discovery, fan engagement and monetization into one live environment. - The launch message is as much about industry positioning as product features, with heavy emphasis on independence, ownership and creator control. - The Les Garland partnership gives SIKI a credibility signal from a veteran associated with early music-video and music-network disruption.

What's next: - SIKI is inviting artists, curators, investors and fans to join live sessions and stream on the platform. - The company says the next phase will expand its creator community and continue scaling the real-time royalty model. - More artists and creators may join the platform as it builds momentum around live music monetization. - More information is available at siki.io.